Maintain

Web Mastering & Maintenance

Upon the launch of your site, regular maintenance, content updates, and additions must be made to ensure that your site evolves to reflect your business' offerings and standings. As technology evolves, your business capabilities should follow suit. Observation of traffic, new content, and general maintenance to your site allows you to rest easy knowing your site is performing optimally.

Due Diligence

Incremental steps along the way allow your site to be indexed and queried without penalty from search engines and keeps your brand in a good light.

Analyze

Gain an understanding of your users' behaviors and their points of acquisition. Make adjustments to improve the overall experience for your users by assembling comparative information about a campaign or feature to legitimize its engagement and effectiveness.

Update

Fresh content is a magnet for search engines. The frequency of updates and the quality of the content can drive site traffic. Optimized content that is enjoyable and easy to consume will keep search engines and users coming back for more.

Integrity

The chance of integrity issues can arise. Broken or dead links, version updates, general errors, and long page load times can hurt your standings with users and search engines. Running and acting upon speed and integrity diagnostics ensures your site is optimal.

Monitor

Monitoring your site's integrity can be done with free web apps using industry-standard practices and overall performance as the baseline criteria. The automation of monitoring, and features needed will dictate a need for a more robust monitoring system.

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