Upon the launch of your site, regular maintenance, content updates, and additions must be made to ensure that your site evolves to reflect your business' offerings and standings. As technology evolves, your business capabilities should follow suit. Observation of traffic, new content, and general maintenance to your site allows you to rest easy knowing your site is performing optimally.
Incremental steps along the way allow your site to be indexed and queried without penalty from search engines and keeps your brand in a good light.