Virtuosodesign approaches design from the users' perspective by empathizing, defining, and conceiving user-based intentions, prototyping, and testing to understand user needs.

The process begins with gaining insight by framing complex issues users may encounter and mapping typical user interactions. Once an understanding of various user types is established, a visualization of user paths is revealed, allowing the designer to work from the perspective of typical user types.

Prototypes are created from these findings, and a universal user interface is created, taking into account the users' feelings, understanding, abilities, and intentions. Prototyping is followed by user testing and production cyclically to achieve a balance between the business's and its users' goals.

When, where, and how people will interact with your brand must be taken into account when creating anything involving your brand. Any media produced is a direct reflection of your brand. A company's brand or "brand experience" is the overall feeling someone has when encountering your products or services.

Your finished product's performance, messaging, and usability will create an overall connection to your brand and must be created for and be accessible to humans and machines and consistently present your brand on endlessly variable media devices and platforms.