A simple solution is a great point to jump off, especially for businesses that want an early online presence, while company features, services and functionality start to take shape. Every word and image must have a purpose. Some companies create content for the sole purpose of having content and end up diluting their messaging. A concise and straightforward solution will give you a solid foundation from which to grow.
By breaking down your message, talking about the core of your business, and defining your preferred communication channels, you really can't go wrong. A simple solution is less involving and quicker to build, allowing you to have an online presence to send clients and business contacts.
The simple solution is what we call a "digital business card." A digital business card is a single-page, branded website with the basic information a business card includes, but with the ability to expand your messaging and company's information beyond the 3.5 x 2-inch static area a typical business card provides while also allowing potential customers to contact you via a contact form.
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Focus on your brand and building a strong relationship with your company is our long game.